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🇰🇷 The #1 foundation in Korea

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Lisa and 1M+ others purchased
 Based on 35,000+ Happy Customers!

Reverse-ageing Adaptive Foundation

Reverse-ageing Adaptive Foundation

Regular price $37.99
Regular price $37.99 Sale price $59.99
SAVE 36% Sold out

Created with Korean beauty innovation and designed for 50+. It softens wrinkles, disguises age spots and revives tired-looking skin — then finishes with a perfect, self-adjusting shade match.

icons_smooche_new_18.svg  Adapts to your skin tone 

icons_smooche_new_17.svg  Hides imperfections 

icons_smooche_new_8d474301-a5ef-4be6-bd48-ff9f51a41207.svg  Natural look, 16+ hours 

icons_smooche_new_19.svg  With SPF 15 

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Reverse-ageing Adaptive Foundation

Reverse-ageing Adaptive Foundation

Regular price $37.99
Regular price $37.99 Sale price $59.99
SAVE 36% Sold out

Selling out fast

Due to high demand, limited quantities available

89% sold Tight Inventory

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60-day money-back guarantee

Try it worry-free. If our skin-adapting foundation doesn't blend seamlessly with your tone, you'll get your money back*

Our adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.

icons_smooche_new_17.svg Adapts to your skin tone

icons_smooche_new_18.svg Hides imperfections

icons_smooche_new_8d474301-a5ef-4be6-bd48-ff9f51a41207.svg Natural look for 16+ hours

icons_smooche_new_19.svg With SPF 15

Our Color Changing Foundation is suitable for all skin tones above and in between.

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Step 1: Create the Perfect Canvas
Start with moisturized skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.

Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the center of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.

Step 3: Customize Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discoloration—and blend seamlessly into your base.

Step 4: Lock It In
Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.

Find your flawless shade with zero risk. Our Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund—no questions asked.

We know finding the perfect foundation match online can feel like a gamble. That's why we've eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 60 days and we'll process your full refund immediately.

Revitalizing ingredients

  1. Glycerin: Skin-loving glycerin for all-day hydration
  2. Mica: Natural mineral pigments for a soft, healthy glow
  3. Vitamin E: Nourishes and protects with skin-soothing Vitamin E

We offer Fast Worldwide Shipping!

Due to the influx of orders from our ongoing sale, there will be a slight delay in dispatch. Rest assured, all orders will be shipped within a 24-48 hour timeframe. Depending on your geographic location, the delivery may take approximately 5-7 business days.

Although we offer shipping to all countries, a few islands are excluded from our delivery area. If your country is available during checkout we ship to your country. We also provide standard international tracked shipping at no additional cost on all orders.

Returns
All returns must be postmarked within fourteen (14) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info

View full details

Loved by 50,000+

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    "I get so little sleep with work pressures and it was starting to show. This evens my skin out and I end up looking well rested, which is quite an achievement believe me. One pump covers my entire face. Bye bye to all my other foundations."

     Claire D. 

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    "Over the years I've spent hundreds of pounds on expensive brands that promised a lot but didn't deliver. Trust me, this is the one. It even matches my skin when I have a tan. I get so many compliments now, beautiful skin, glowing, radiant. Ordering my third bottle."

     Gemma H. 

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    "Tried everything from Boots own brand up to the posh counters, always the same story, cakey by lunchtime and sitting in my lines. Wore this to my daughter's wedding, cried half the day and it didn't budge. I'd have paid double if I'm honest."

     Denise M. 

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    "Going through the menopause I'd struggled to find anything that doesn't dry out during the day. Used to wear Clinique but it feels chalky on my skin nowadays. This one doesn't cling to my dry patches at all. Best I've found so far."

     Karen B. 

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    "I have mature skin with dark circles under my eyes and age spots. I can't believe how well this covers and lasts, I don't need any other product on top. At least I'm not wasting money anymore on things that look thick and cakey on."

     Carol N. 

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    "My 28-year-old daughter is a beauty influencer and she sent me this saying 'Mom, you NEED to try this.' I was skeptical—what works for her young skin won't work for my 62-year-old face. But she insisted. Ladies, LISTEN TO YOUR DAUGHTERS. This is magic. No settling, no oxidation, and it actually made me look 10 years younger. Even my doctor asked what I'd been doing differently. Best beauty purchase of my life."

    Susan, 62

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    "I was sceptical with it being white in the bottle. But having a pale skin colour makes it so hard to get a good match, I always end up looking like either an Oompa Loompa or Casper the Ghost when I'm going out. This actually matched, even in daylight.

     Margaret P. 

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    Foundation that adapts to you

    Meet the foundation that takes the guesswork out of beauty. Our color-changing formula adjusts seamlessly to fair to medium skin tones, giving you a radiant, natural finish that looks like your skin, only better. It blurs imperfections, softens fine lines, and neutralizes redness in seconds, all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.

    icons_smooche_new_17.svg Adapts to your skin tone

    icons_smooche_new_18.svg Hides imperfections

    7b018cfe6bcf6ba690.jpg

    How does it work?

    AS YOU BLEND

    Intelligent Pigments Wake Up

    At first touch the pigments look soft and neutral. As you smooth the formula across your skin, the micro-pigments disperse and warm up, reading the natural blend of tones your complexion needs.

    WITHIN SECONDS

    Your Exact Shade Appears

    The formula shifts to match your unique warmth and undertone — no guesswork, no harsh lines. Redness is neutralised and imperfections blur into a seamless, second-skin finish.

    16+ HOURS

    All-Day Flawless Finish

    Lightweight coverage that stays put without settling into fine lines, oxidising or feeling heavy. Just your skin — smoother, more even and protected with SPF 15.

    Consumer Tested

    We don't just promise results. We prove them

    Consumer tested results

    94%

    said their skin looked instantly more even and radiant*

    97%

    said it matched their exact tone with no orange cast*

    92%

    said they started getting compliments on their skin*

    *Based on an 8-week trial of 76 women using eknest Adaptive Foundation.

    Why Eknest?

      Others
    Adapts to skin tone
    SPF 15
    Lasts 16+ hours
    Feels lightweight
    No settling in fine lines

    Frequently asked questions

    Step 1: Create the Perfect Canvas
    Start with moisturized skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.

    Step 2: Build Your Base
    Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the center of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.

    Step 3: Customize Your Coverage
    Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discoloration—and blend seamlessly into your base.

    Step 4: Lock It In
    Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.

    Our long-wear formula is designed to stay put for up to 16 hours without fading, oxidizing, or transferring onto clothes or masks. The breathable, lightweight texture locks onto skin while still feeling comfortable, so you get all-day coverage that looks as fresh at 8 PM as it did at 8 AM.

    You're in complete control. One pump gives you natural, "your skin but better" medium coverage that evens tone and softens imperfections. Need more? Layer a second application on specific areas for full coverage that still looks like skin—never cakey or heavy. It's truly customizable to your needs each day.

    Our formula is dermatologist-tested, non-comedogenic (won't clog pores), and free from harsh irritants. We've also excluded common sensitizers like parabens, sulfates, and synthetic fragrances. In fact, 88% of users in our clinical study reported improved skin texture after just 2 weeks of use—it's skincare and makeup in one.

    Find your flawless shade with zero risk. Our Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund—no questions asked.

    We know finding the perfect foundation match online can feel like a gamble. That's why we've eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 60 days and we'll process your full refund immediately.

    We offer fast worldwide shipping! Shipping to 65+ countries. Please see our shipping policy to find your country and shipping times.

    All returns must be postmarked within fourteen (14) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info

    No, you do not have to pay any import duties and tax. We aim to provide a hassle-free shopping experience, so the price you see is the price you pay. There are no hidden fees or additional charges at delivery. This ensures that you can enjoy our products without worrying about extra costs.

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      Glycerin

      Skin-loving glycerin for all-day hydration

    • 1_c4516a77-bd76-4c69-b753-710b3848f891.webp

      Vitamin E

      Nourishes and protects with skin-soothing Vitamin E

    • 2_5019c3ba-97f8-47b8-b8dd-2231a9070845.webp

      Mica

      Natural mineral pigments for a soft, healthy glow

      0f5cb39d6e27b44fa1.jpg

       Bringing Korean beauty to British skin 

      eknest began with a simple belief borrowed from Korean skincare — your makeup should care for your skin, not just cover it. We brought that idea home to the UK.

      icons_smooche_new_4_500x500_275b850b-a646-4fed-b442-34a31b3d1070.svg

      Visible results in seconds

      Watch it adapt to your exact skin tone as you blend

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      Trusted by 50,000+ women

      Join thousands who stopped shade-matching for good

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      Clean & cruelty free

      Vegan formula with skin-nourishing ingredients